Inspired, CWNP Wi-Fi Trek
Oct04

Inspired, CWNP Wi-Fi Trek

I attended the Certified Wireless Network Professional (CWNP) Wi-Fi Trek September 24-26 in San Francisco and can really sum it up in one word, inspired. You see I’m no newbie to the Wi-Fi industry. I have been doing Wi-Fi and nothing but Wi-Fi for about 8 years since joining Bluesocket, a Boston based startup back in 2007. You may have known Bluesocket for their kick a*% guest access, the first enterprise MIMO access points or even...

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Monetizing Wi-Fi Part 2 – Presence Analytics and Indoor Location-based Services
Oct06

Monetizing Wi-Fi Part 2 – Presence Analytics and Indoor Location-based Services

Presence Analytics When a Wi-Fi enabled device such as a smart phone or tablet comes within range of a wireless network, it sends a message called a “probe request” asking for the identity of the network. While probe requests are not used by most Wi-Fi networks if the client device does not associate or connect to the network, these simple transactions from un-associated client devices could yield important information. For example...

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Monetizing Wi-Fi Part 3 – Application, Website Analytics and Social Media
Oct06

Monetizing Wi-Fi Part 3 – Application, Website Analytics and Social Media

Application and Website Analytics Application and Website Analytics scour data around what websites people go to, what search terms they enter, what applications they use, what social media they engage in, for how long, if they buy something, and other relevant data and present it to the customer via user-friendly dashboards, notifications, reports, and or APIs that interface with 3rd party CRM, POS and advertising systems. This was...

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